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Portfolio / Knix

Company

Knix

Status Exited
Invested 2021
Models wearing Knix intimate apparel

Knix is a direct-to-consumer intimate apparel brand that is re-inventing intimates for every stage of life. Through innovative products and a community-first approach, Knix is on a mission to empower people everywhere to live unapologetically free. Founded in 2013, Knix is one of the fastest growing DTC brands in North America and is globally recognized as an innovator and disrupter within the apparel space. A Knix item is sold every six seconds and the brand was recently named Strategy Magazine’s 2020 Brand of the Year while Founder and CEO Joanna Griffiths was named one of 2020’s Most Admired CEOs.

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