Portfolio / Itzy Ritzy
Company
Itzy Ritzy
Sector
Branded Consumer
Status
Current
TZP Board Representation
Michael Morgan
, Jarrad Berman
, Jarrad Berman
Itzy Ritzy is a community-driven, omni-channel consumer brand focused on innovative, functional, on-trend baby products for parents. Started by Kelly Douglas and Brian Douglas in 2007, Itzy Ritzy has a differentiated brand identity driven by thoughtfully designed products and an emphasis on community. Itzy Ritzy’s products are carried across numerous retail and online sales channels, as well as its own website.
“What I value most about our partnership with TZP is the people. I have built incredibly strong, trusted relationships with the partners, and there is a genuine sense of collaboration and mutual respect in how we work together. I also deeply value TZP’s commitment to diversity in terms of both the people they bring to the table and the perspectives they encourage. That combination of strong relationships, diverse thinking, and true partnership has been incredibly valuable to Itzy Ritzy.”
Kelly Meyer DouglasCo-CEO + Co-Founder, Itzy Ritzy
Brand Recognition
- #1 Teething Brand in TargetTarget
- #1 Pacifier Brand in TargetTarget
- Essentials & Beauty Fall ShopTalk Award for the Baby Division: “Best in Baby”Target
Featured Press
- Sardine Xylophone featured in The StrategistNew York / The Strategist · September 30, 2026
- Stroller Caddy featured in BuzzFeedBuzzFeed · June 23, 2026
- Best Eco-Friendly Pacifier: Itzy RitzyParents · Updated May 27, 2026
- 2025 Readers’ Choice Award: Best Diaper BagScary Mommy · October 22, 2025
Recent Press
- TZP Group Acquires a Majority Stake in Itzy RitzyApril 22, 2021
