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Portfolio / Itzy Ritzy

Company

Itzy Ritzy

Status Current
TZP Board Representation Michael MorganMichael Morgan, Jarrad BermanJarrad Berman
Parent carrying an Itzy Ritzy patterned tote bag

Itzy Ritzy is a community-driven, omni-channel consumer brand focused on innovative, functional, on-trend baby products for parents. Started by Kelly Douglas and Brian Douglas in 2007, Itzy Ritzy has a differentiated brand identity driven by thoughtfully designed products and an emphasis on community. Itzy Ritzy’s products are carried across numerous retail and online sales channels, as well as its own website.

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“What I value most about our partnership with TZP is the people. I have built incredibly strong, trusted relationships with the partners, and there is a genuine sense of collaboration and mutual respect in how we work together. I also deeply value TZP’s commitment to diversity in terms of both the people they bring to the table and the perspectives they encourage. That combination of strong relationships, diverse thinking, and true partnership has been incredibly valuable to Itzy Ritzy.”
Kelly Meyer DouglasCo-CEO + Co-Founder, Itzy Ritzy

Read CEO disclosure.

Brand Recognition

  • #1 Teething Brand in TargetTarget
  • #1 Pacifier Brand in TargetTarget
  • Essentials & Beauty Fall ShopTalk Award for the Baby Division: “Best in Baby”Target