TZP Group Leads Series B Round in Knix

New York, NY – May 18, 2021

TZP Group (“TZP”), a multi-strategy private equity firm, announced today that the firm has led the Series B of Knix Wear, Inc. (“Knix” or the “Company”), a leading direct-to-consumer intimate apparel brand, with participation from existing Knix investors, including Acton Capital, and alongside new investor, Supermodel and Entrepreneur Ashley Graham.

Launched in 2013 by Joanna Griffiths, Knix has been reinventing the intimates category by combining performance, technology, and design to make beautiful and functional products that serve their customers, at every stage of life. While Knix is a pioneer of leakproof underwear, the brand has long since become a player to be reckoned with in the intimates category with product innovation that spans across wireless bras, sports bras, swim, lounge, shapewear, maternity as well as their teen brand, KT by Knix. Knix sells its products globally through its website and has store locations in Toronto and Vancouver with plans to further expand their store fleet across North America this year.

Erin Edwards, TZP Partner, noted, “We believe Knix is an authentic and innovative brand that is disrupting the women's intimate apparel landscape. As pioneers in inclusivity and body positivity, and with an expanding portfolio of high-quality products, the brand has amassed a large and growing community of engaged and loyal consumers. As a digitally-first brand, Knix is well positioned to seize the opportunity for continued growth, and we are thrilled to be partnering with Joanna and the team. TZP is committed to supporting female founders and management teams, and we are proud to add Knix to the TZP portfolio.”

“TZP Group has a deep experience investing in the direct-to-consumer segment, and as the founder of Knix, it was important to align our company with a partner who is equally dedicated to growing our business while maintaining our commitment to our mission and vision,” said Joanna Griffiths, CEO and Founder. “The TZP team brings valuable assets and experience to support our future growth. We are thrilled to have TZP as partners for this next phase of Knix's journey.”

Erin Edwards led the transaction for TZP with support from Choon Woo Ha, Jarrad Berman, and George Philipose. Goodwin Proctor LLP and Norton Rose LLP provided legal counsel to TZP. Blake Cassels & Graydon LLP provided legal counsel to the Company. Robert W. Baird & Co. served as the exclusive financial advisor to Knix for the transaction.