Assos to Sponsor and Supply BMC Racing Team

Bicycle Retailer and Industry News reported that Assos of Switzerland signed a three-year deal to become the official apparel supplier for BMC Racing Team, its development squad, and its mountain bike racing team. The article notes it was Assos's first World Tour-level team sponsorship in more than 20 years, with BMC general manager Jim Ochowicz citing the brand's "Swiss quality and technical achievements" as the fit. It also notes the partnership will let Assos test new product designs with top professional riders.

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