ASSOS of Switzerland

Founded in 1976 and headquartered in Lugano, Switzerland, ASSOS of Switzerland is a cycling luxury brand known to produce quality and technically sophisticated apparel in the sport. The Company’s rich history of innovation, beginning with the development of the first carbon fiber bicycle frame and first utilization of lycra in cycling apparel, continues today with a range of performance road cycling and mountain biking apparel. ASSOS has marketing and product development partnerships with NTT Pro Cycling, USA Cycling, Swiss Cycling, Mercedes-Benz AMG Petronas Formula One, and GCN.

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