Assos CEO Edwin Navez on Why They 'Start Where Other Brands End'

Escape Collective profiled Assos CEO Edwin Navez, who has led the Swiss cycling apparel brand since 2022, as it marked its 50th anniversary. Navez, who previously worked in luxury fashion at Michael Kors and Versace, discussed expanding Assos into new colors and price points while preserving its core identity around fabric development and performance.