ASSOS Joins Amgen Tour of California As Official Jersey Partner And Exclusive Tech Apparel Provider

AEG today announced a multi-year agreement with Swiss cycling apparel manufacturer ASSOS to serve as the official jersey and tech apparel provider for the 2017 Amgen Tour of California (May 14-20) and the Amgen Breakaway from Heart Disease Women's Race (May 11-14).

Under the agreement, ASSOS will provide official race jerseys, staff uniforms, executive apparel, and broadcast team clothing, with exclusivity in the tech apparel category for these events.

Five classification jerseys will be awarded daily during the race: the Amgen Race Leader Jersey (yellow) for the lowest cumulative time; the Breakaway from Cancer/Heart Disease Most Courageous Rider Jersey, recognizing courage and determination; the Lexus King/Queen of the Mountain Jersey for the strongest climbers; the Visit California Sprint Jersey for speed and power specialists; and the TAG Heuer Best Young Rider Jersey for riders under 23 with the best elapsed time.

"ASSOS will help us refine our race's hi-tech and modern image," said Kristin Klein, AEG race president, noting the upgrade to uniforms from both a fashion and practical perspective.

"It makes sense to align with one of the top race events," said Chris MacKay, ASSOS North American marketing manager, as the company expands its focus on the U.S. market.

ASSOS also became a partner of the Tissot UCI Track Cycling World Cup and a multi-year partner of the VELO Sports Center in Carson, California.