Press / Water Cooler Group Expands Client Base With New Strategic Approach
October 31, 2014 · MediaPost
Water Cooler Group Expands Client Base With New Strategic Approach
MediaPost reported that media and marketing holding company Water Cooler Group — whose divisions include Media Storm — won three new agency-of-record accounts within one month: the NBA, Forever 21 and Bowlmor AMF, representing an estimated $60 million in combined spending. The piece described president Antony Young's strategy of prioritizing earned and organic media, quoting him that unpaid media is "core to our strategy." It also noted the firm's recent acquisition of analytics unit JubaPlus and roughly 20% annual revenue growth.