TZP Group Partners with Soccer Post

New York, November 21, 2022 -- TZP Group, a multi-strategy private equity firm, announced its investment in Soccer Post Holdings, LLC, the largest local-market-focused omni-channel soccer specialty retailer in the United States. The partnership will support Soccer Post's expansion into new markets and communities.

Soccer Post has served soccer enthusiasts, clubs, athletes, and families nationwide for over three decades, establishing itself as a leading destination through e-commerce, physical stores, and institutional channels.

Sarah Jett, Chief Brand Officer, explained the rationale: "We needed to find a partner with expertise in omni-channel retailing and the capital to support our anticipated growth." She highlighted TZP's track record with similar retailers and confidence in the company's vision.

Blake Sonnek-Schmelz, CEO, added: "TZP has a long track-record as a management-focused partner with insight and resources to support management teams in executing ambitious growth plans."

Rodney Eshelman, TZP Partner, noted: "Soccer Post is a well-known, national brand and its reach across channels is compelling. What is most compelling is the authenticity."

Alongside TZP, Alex Morgan became an investor and Brand Ambassador. Sonnek-Schmelz remarked on her alignment with company values, while Morgan stated: "I'm excited to share my passions for the beautiful game with the leading authentic omni-channel soccer specialty retail company."