TZP Group Leads Recapitalization of Force Management

New York, NY – July 12, 2021

TZP Group (“TZP”), a multi-strategy private equity firm, announced today that TZP Small Cap Partners II, L.P. has led a recapitalization of Force Management Holdings Company LLC (“Force Management” or the “Company”), a leading provider of sales force training solutions to the high-growth technology sector. Founded in 2002 by Grant Wilson (CEO) and John Kaplan (President) and headquartered in Charlotte, NC, Force Management is a well-recognized leader in the sales effectiveness and training industry with an extensive track record of driving successful client outcomes. The Company's services help clients hit their revenue targets predictably and consistently by driving sustained revenue growth through effective sales force management. Force Management offers multiple complementary programs, powered by its proprietary curriculum: Command of the Message®, Command of the Sale®, Command of the Plan®, Command of the Talent®, Value Negotiation®, and MEDDICC. Force Management also offers software services through its learning management system, The Command Center®, and its CRM module, Opportunity Manager™.

Wilson and Kaplan along with the management team and existing investor Driehaus Private Equity (“Driehaus”) will maintain a significant stake in the Company.

“Over 18 years, Force Management has developed a premium, proprietary curriculum with proven ROI for its loyal and growing customer base. We are excited to partner with Grant, John, Driehaus Private Equity and the entire Force Management team as the Company continues its strong growth trajectory,” said Dan Gaspar, Partner at TZP.

“Force Management is coming off its best year yet, and demand for our offerings has never been stronger. We are excited to partner with TZP and take the Company to the next level,” said Grant Wilson, CEO of Force Management.

“We were very focused on selecting the best partner to help maximize the opportunity ahead of us and the TZP team distinguished themselves through both their values-orientation and their value-added resources,” said Eli Boufis, Co-founder and Executive Principal at Driehaus.

Employer-led upskilling programs are essential to attracting and maintaining a modern, dynamic and effective workforce and Force Management is one of the established leaders in the sales training category with practical, real world education and training.

Dan Gaspar led the transaction for TZP with support from Justin Kulla, Merit Webster, Justin Hinshaw, JoAnne Kruse, and Robert Schwartz. Winston & Strawn LLP and Hunton Andrews Kurth LLP provided legal counsel to TZP and the Company, respectively. Capstone Headwaters served as the exclusive financial advisor to Force Management throughout this transaction.