TZP Group Acquires a Majority Stake in Kindred Bravely

New York, NY – April 12, 2021

TZP Group (“TZP”), a multi-strategy private equity firm, announced today that TZP Small Cap Partners II, L.P. has acquired a majority stake in Akerson Enterprises LLC d/b/a Kindred Bravely (“Kindred Bravely” or the “Company”), a leading provider of maternity and nursing basics apparel.

Launched in 2015 by Deeanne Akerson and Garret Akerson, Kindred Bravely is a digitally-native, direct-to-consumer brand focused on basics apparel for pregnant and nursing mothers. The Company's products span multiple categories, including bras, loungewear, underwear, and sleepwear, amongst others. Built on the solid foundation of providing comfort and functionality that supports and encourages “her” on her motherhood journey, Kindred Bravely has developed a devoted customer base and has rapidly scaled over the last several years.

“Kindred Bravely is an incredible brand with a loyal and growing customer base. We are excited to partner with the Akersons and the Kindred Bravely team as the Company continues its rapid growth trajectory,” said Dan Gaspar, TZP Partner.

“We are so glad to be partnering with TZP. We met with many of the professionals at TZP and were impressed by their 'Partner of Choice' culture and their ability to add value through their extensive experience in direct-to-consumer brands,” said Deeanne Akerson.

Dan Gaspar led the transaction for TZP with support from Michael Morgan, Sergina Lambert, Rodney Eshelman, Erin O'Brien Edwards and Jarrad Berman. Winston & Strawn LLP and Sheppard Mullin Richter & Hampton LLP provided legal counsel to TZP and the Company, respectively. Objective Capital Partners served as the exclusive financial advisor to Kindred Bravely throughout this transaction.