Press / The NBA’s Marketing Will Get More Aggressive Under New CMO
October 10, 2014 · Ad Age
The NBA’s Marketing Will Get More Aggressive Under New CMO
Ad Age reported that the NBA is increasing its marketing spend under new chief marketing officer Pam El, a former State Farm and Nationwide executive who joined the league in August 2014. The piece detailed the league's new "Everybody Up" ad campaign and its expanded media buy beyond ESPN and TNT into networks like BET, CNN, TBS and VH1, enabled by a new nine-year, $24 billion media-rights deal, quoting El that the league wants "a larger fan base." It noted that Media Storm, part of the Water Cooler Group network, handled the media planning.