Outdoor Apparel Disruptor Outdoor Nation (fka SA Company) Receives Strategic Investment from TZP Group

BOCA RATON, Fla., Oct. 21, 2020 – Outdoor Nation (fka SA Company), an outdoor lifestyle apparel business, today announced a strategic investment from TZP Group through TZP Capital Partners III, LP. Terms of the transaction were not disclosed.

Founded in 2014 by CEO Thomas DeSernia, Jr., Outdoor Nation is a high-growth e-commerce retailer specializing in outdoor apparel and accessories, recognized for its Face Shield® tubular bandanas, serving the fishing, hunting, boating and related outdoor markets. DeSernia Jr. will remain CEO, DeSernia Sr. will continue as President, and the DeSernia family will maintain a meaningful ownership stake in the company.

The company has achieved profitable growth exceeding $100 million in revenue. TZP will support the company's continued operations and growth by helping deepen customer relationships, increase brand awareness, explore new product categories, and identify new retail distribution opportunities.

"TZP has been a great partner ... helping us think through opportunities ... We are excited to enter into this new chapter," said Thomas DeSernia, Jr., CEO of Outdoor Nation, adding that the company remains committed to offering quality, value and style without requiring customers to overpay.

TZP Partner Dan Galpern said Outdoor Nation has "significantly disrupted the outdoor lifestyle apparel business by focusing on value, comfort and style," citing the company's strong financial performance, scalability, and favorable industry tailwinds in the outdoor and e-commerce sectors.

Dan Galpern, Jarrad Berman, Matt Doherty and Geoffrey Allard represented TZP on the transaction. Kirkland & Ellis LLP and Greenberg Traurig, LLP provided legal counsel.