Memorial Sloan Kettering Appoints Pereira & O’Dell New York as Creative Agency of Record, Media Storm as Media Agency of Record

Memorial Sloan Kettering Cancer Center announced it selected Pereira & O'Dell's New York office as creative agency of record and Media Storm as media agency of record, following competitive reviews run by Joanne Davis Consulting. MSK's chief communications officer Avice Meehan said the agencies "showed outstanding insight into our mission," and the release noted Media Storm's proprietary earned-media-first approach and its other clients including Open Road Films and Mohegan Sun.

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