Press / I founded a $100 million home decor startup during the 2008 recession. Here's my advice for starting a company in crisis.
May 11, 2025 · Business Insider
I founded a $100 million home decor startup during the 2008 recession. Here's my advice for starting a company in crisis.
In an as-told-to Business Insider essay, Lush Decor founder Jenny Jing Zhu described launching her home décor business amid the 2008 financial crisis. She reflected on the personal challenges she faced and shared lessons for entrepreneurs building a company during uncertain economic conditions.