Kindred Bravely Announces New CEO, Carrie Welch

Oceanside, CA, September 24, 2024 – Kindred Bravely, the leader in maternity and nursing apparel, is excited to announce the appointment of Carrie Welch as its new CEO. With over 25 years of experience including key roles at Curology, Charlotte Russe, and Gap Inc., Welch is exceptionally equipped to guide Kindred Bravely into its next phase of growth and innovation.

Known for its award-winning, comfortable, and functional designs, Kindred Bravely has always been committed to supporting moms, and this leadership transition continues to strengthen its dedication to being a mission-driven and female-led brand.

Welch's distinguished career, with her most recent role as President and COO of Curology, includes building and revitalizing mission-driven brands across global markets. Welch is also committed to mentorship, with a particular passion for nurturing and mentoring female leaders.

"I'm excited to be leading a truly differentiated category trailblazer focused on moms and am thrilled to be joining the talented Kindred Bravely team," Welch shared. "I look forward to continuing our mission of supporting moms and furthering how we serve them, whether on kindredbravely.com or with top-tier retailers and marketplaces. We will continue to build a community centered around educational content, support, and connection—By moms. For moms."

TZP Group, a multi-strategy private equity firm, partnered with founders DeeAnne and Garret Akerson to acquire Kindred Bravely in 2021. TZP Partner Dan Gaspar said, "Kindred Bravely has grown meaningfully since we first invested with the company. We are excited to partner with Carrie Welch as her unique set of skills and experiences will help lead the Kindred Bravely team on its next chapter of growth."

Under Welch's leadership, Kindred Bravely will remain focused on creating products that are designed by women who intimately understand motherhood. With recent award wins such as Best Pumping Bra Brand from What to Expect, Best Hands-Free Pumping Bra from GLAMOUR, and Best Breastfeeding Postpartum Essentials from Forbes, Kindred Bravely consistently demonstrates its dedication to serving moms, a mission that will continue to guide the company as it grows, innovates, and reaches even more moms worldwide.