Press / It’s Time to Shift the Focus from Mobile to Mobility
January 29, 2014 · Ad Age
It’s Time to Shift the Focus from Mobile to Mobility
Ad Age published a guest column arguing marketers should treat "mobility" -- enabling on-the-go, connected consumer behavior -- as a strategy woven across all channels rather than isolating "mobile" as its own siloed budget line. The piece cited Chipotle's ordering app, hyper-local targeting technologies like Apple's iBeacon and PlaceIQ, and The Weather Company's use of weather data to forecast retail sales as examples of mobility-driven marketing.