Press / Christy Sports Welcomes New Chief Executive Officer, Chief Marketing Officer and Chief Merchandising Officer
November 02, 2023 · GlobeNewswire
Christy Sports Welcomes New Chief Executive Officer, Chief Marketing Officer and Chief Merchandising Officer
LAKEWOOD, Colo., Nov. 02, 2023 -- Christy Sports, the premier outdoor retailer and service provider, has appointed three executives to its leadership team: Pete LaBore as Chief Executive Officer, Danielle Quatrochi as Chief Marketing Officer, and Mimi Nuelle as Chief Merchandising Officer.
Dan Galpern, Partner at TZP Group, an investor in Christy Sports, expressed enthusiasm for the appointments: "We are thrilled to have Pete, Danielle, and Mimi join the Christy Sports team." Galpern noted that LaBore's "vision, passion for building customer experience and collaborative team culture" made him ideal for the CEO role.
Describing the search criteria, Galpern stated the firm sought "a service-driven leader who can continue to enhance the Christy Sports vision and customer experience focus," highlighting LaBore as "a highly effective leader of people and culture who also loves the outdoors."
Pete LaBore, Chief Executive Officer, brings extensive outdoor and apparel industry experience, with over a decade at Backcountry, where he served as Chief Operating Officer managing explosive growth and operational transitions for the e-commerce retailer. LaBore commented: "I couldn't be more excited to be joining the incredible team, heritage and expertise at Christy Sports."
Danielle Quatrochi, Chief Marketing Officer, brings over 20 years of marketing and direct-to-consumer experience in active lifestyle sectors, having held leadership roles at Nike, Finish Line, and Outside, focusing on brand loyalty and omnichannel engagement.
Mimi Nuelle, Chief Merchandising Officer, brings more than 20 years of merchandising expertise, including 10 years at Backcountry as VP of Merchandising overseeing hard goods, soft goods, and bike operations across e-commerce and physical stores. She previously held roles at Nordstrom (Hautelook) and Overstock.com.
About Christy Sports: Founded in Colorado in 1958, Christy Sports operates over 60 locations across Colorado, Utah, New Mexico, Washington, and Montana. The company offers retail merchandise, rental services, and seasonal outdoor businesses including cycling, hiking, watersports, and patio furniture.