• Status Current
  • Sector Consumer Products & E-Commerce
  • Website www.assos.com

Founded in 1974 and headquartered in Lugano, Switzerland, ASSOS of Switzerland is a cycling luxury brand known to produce quality and technically sophisticated apparel in the sport. The Company’s rich history of innovation, beginning with the development of the first carbon fiber bicycle frame and first utilization of lycra in cycling apparel, continues today with a range of performance road cycling and mountain biking apparel for summer and winter riding.  ASSOS has marketing and product development partnerships with multiple world-class individuals and organizations, including NTT Pro Cycling, USA Cycling, Swiss Cycling, Mercedes-Benz AMG Petronas Formula One, and GCN.